The Honest Peach
Concept and creation of Alyson’s brand identity, with focus on her supporting mom’s through their motherhood stage of life.
Vibe
Honest
Supportive
Community
Scope of Work
Brand Refresh
The Mamahood Logo
The Goal
Create a supportive and safe place for moms in this modern world to get the resourceful help and support they need and want.
Behind the Brand
The Approach
Having a modern but light color palette to create a modern strong motherhood vibe. We still kept the peach concept from the original logo but modernized it for the branding so it was recognizable.
The Result
It’s inviting to moms who are looking for the support and community they have been looking for. Her branding now stands out on social media and elsewhere to moms around the US. She provides a safe place for them to embrace motherhood in a way that feels authentic.