Allie Quade
Counseling
Allie is a counselor in northern Colorado. Her roots are from the New England area but has planted her feet down firmly in Colorado.
She offers a broad range of counseling services to help others. Allie believes helping people is the most meaningful thing to do in society. It’s gratifying helping patients come out in a positive way when she helps them through life’s transitions.
Allie wanted a brand that showed her roots but also expressed her nurturing side that clients really love about her counseling sessions. Patients have said she is nurturing but able to challenge them appropriately with her gentle and down to earth personality.
Vibe
Modern
Meaningful
Earthy
Scope of Work
Logo kit
Business card
Behind the Brand
The Goal
Allie wanted to make her brand feel comfortable and friendly towards clients and potential new clients. She wanted her brand to show that she can help through life transitions and re-inspire patients.
The Approach
With her business just starting out, we talked about having an approachable color palette that was warm, inviting, and earthy. I was able to find a font that paired nicely with her color palette. It’s a little trendy but will also be timeless for her practice.
The Result
A trendy but timeless brand identity system to get Allie off her feet and attract new clients. Her branding not only speaks of life transitions like the patients she helps with but her own life transition from being a New Englander to a Colorado girl.
“I decided to work with Wildroot (formally Timberline) because of their professionalism and that it’s a female owned business. I felt very seen and heard during the process and even saw various concepts and color palettes. Overall, this was such a great investment in my business and a fun process that made my dream come to life.”
Allie Quade